In practice: Writing website text

Writing website text is difficult. In practice, we are almost daily confronted with clients who find it challenging to create texts that they can place on their (new) website. Writing down what makes their organization, services, or products attractive is sometimes quite a challenge. Because what do you write, what not, and in what way? De Merkelijkheid not only takes care of the technical realization of a new website but we are also a partner when it comes to the step after delivery. This step almost always consists of creating and placing content on the website. The text part is an essential component of that. In the coming weeks, we would like to share our practical experience with you.

The following website text topics we will definitely cover:

1. In practice: The importance of website text
2. Why are websites often delivered without text?
3. Writing website text: why is it so difficult?
4. Writing website text: Which texts are essential?
5. In practice: How many words does a good website text contain?
6. The structure and composition of a good website text
7. Writing website text: How do you get input from your organization?
8. How does good website text contribute to your findability (SEO)?
9. What tone do you use in website texts?
10. What should I watch out for when translating website texts?