The ideal client exists, and you can probably name a few. Who do I not have on my radar yet and how do you get to the table at the right moment? With Account Based Marketing, we use the latest AI-powered technology and platforms to specifically approach the companies where you have the highest chance of success.
Challenges we solve:
-
*
We want to be on the shortlist before the buying process officially starts
-
*
We want to get straight to the table with the real decision makers (DMU) of our top accounts
-
*
We want marketing and sales to approach our key prospects as one team
-
*
We want to focus our marketing power on the customers who have the highest value for us
-
*
We want to stay top-of-mind with the customer throughout the entire (and long) sales process
-
*
We want our growth not to depend on 'chance'
At Merkelijkheid, we are ready for your challenge. We help you get more results from your B2B marketing: more impact, less waste. We Merkelijkheid nerds can’t wait to get started together.
Our vision
Marketing and sales together form one growth engine (business development unit)
In sectors such as industry, IT and logistics, the Decision Making Unit (DMU) is complex. You are not dealing with a single buyer, but with a team of decision-makers – from IT manager to CEO. With our Account Based Marketing program, we stop ‘shooting with buckshot’ and focus our aim on the accounts that truly grow your business.
We use the latest technology and data to precisely approach those companies (and people) where you have the highest chance of success. We ensure that you not only get on the radar, but build a preferred position even before there is an official request. No vague marketing statistics, but a joint strategy for marketing and sales to attract the ‘whales’ in the market.
Our ABM growth system:
-
1
Account selection Where is growth potential and which proposition fits perfectly?
-
2
Buying group analysis How are decisions really made in the DMU?
-
3
Personalized communication Relevant per role and per phase, both low-intent and high-intent touchpoints in the customer journey.
-
4
Marketing & sales alignment Joint approach, how do we strengthen each other?
-
5
Pipeline development Targeted follow-up of signals and intent data from touchpoints.
-
6
Technology & dashboards Real-time insight into contact moments and results.
Our way of working
“Minimal waste, maximum impact”
Our technology (ABM.red) and processes have been developed over 15 years of B2B marketing for diverse clients and markets. We use the latest technology (AI, data, media) not only to work efficiently but also to get more out of it for our clients.
- no long-term trajectories without output
- clarity about processes and lead times
- no marketing without results
- clear dashboards
The key is, to make this a success we must not only work well with your marketing team, but also with sales. Only then do we ensure actual results. And that’s what we aim for.
- Higher conversion to deals
- Shorter sales cycles in complex customer journeys
- Better access to decision-makers in the DMU
- Control over generated sales pipeline
- Growth from successful ABM business cases