With targeted strategies and campaigns, we continuously build, test, and optimize lead generation to ensure a predictable flow of Marketing Qualified Leads (MQL).
Challenges we solve:
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We want to convert leads earlier in the customer journey
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We want to get more leads from existing campaigns
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We want to use new channels for lead generation
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We also want to generate leads via AI (LLM)
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We want to become less dependent on personal relationships for our growth
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We want to know what a marketing euro yields
At Merkelijkheid, we are ready for your challenge. We help you get m9e9r results from your B2B marketing: more impact, less waste. We Merkelijkheid nerds can’t wait to get started together.
Our Vision
Lead Generation as a Growth Engine
Many B2B companies in technology, logistics, and IT heavily rely on their existing network and word-of-mouth for new business. This is a sign of quality, but it is also risky. Because what if the market changes, your network becomes saturated, or people (and their knowledge) leave your organization? You don’t want to wait for the phone to ring; you want to be in control of growth yourself.
We reverse this. We build a machine that continuously engages new prospects and converts them into Marketing Qualified Leads (MQL). No scattergun approach with random ads, but a targeted strategy where we use data, AI, and of course our 15+ years of experience as leverage for more results.
We optimize existing campaigns, unlock new channels, and use the power of LLMs (AI) to generate leads where the competition does not yet see them.
How we achieve growth:
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Determine ideal target audience Who do we want to reach and where can we reach them?
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Map the customer journey What information does the customer need during the different phases of the customer journey?
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Develop and test campaigns Determine message and continuously experiment, analyze, and optimize.
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Marketing & sales alignment MQL leads are followed up or further nurtured to SQL for higher conversion.
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Technology & dashboards Real-time insight into sales pipeline and return.
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Continuous optimization What works, we scale up.
Our way of working
“Minimal waste, maximum impact”
Our portals (Merkelijkheid OS) and processes have been developed over 15+ years of B2B projects. This helps us to work pragmatically, quickly, and result-oriented.
- More Marketing Qualified Leads
- More sales conversations
- Predictable pipeline
- Less dependence on network
- Better marketing ROI