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What is the role of brand identity in your positioning? What is the role of brand identity in your positioning? Read more
The Role of Perception in Positioning The Role of Perception in Positioning Read more
Creating a Positioning Matrix for Your Brand: Explanation and Examples Creating a Positioning Matrix for Your Brand: Explanation and Examples Read more
8 reasons to use social media in business-to-business marketing 8 reasons to use social media in business-to-business marketing Read more
The fundamental difference between business and consumer marketing The fundamental difference between business and consumer marketing Read more
The what, how, and why of social media; a complete and concise introduction The what, how, and why of social media; a complete and concise introduction Read more
Positioning IKEA: 5 Practical Lessons from IKEA’s Brand Strategy Positioning IKEA: 5 Practical Lessons from IKEA’s Brand Strategy Read more
10 reasons NOT to use social media 10 reasons NOT to use social media Read more
Is LEGO’s brand and positioning strong enough to withstand parasites? Is LEGO’s brand and positioning strong enough to withstand parasites? Read more
Competition matrix; the strategic view on marketing and positioning Competition matrix; the strategic view on marketing and positioning Read more
Not a Penguin? The positioning of the Katnapolsky Not a Penguin? The positioning of the Katnapolsky Read more
The uncertain future of the trade fair and what this means for you The uncertain future of the trade fair and what this means for you Read more