Success stories focused on your growth

Our passion for online marketing, content, and positioning shines through in our podcast, blogs, newsletter, and social media — or at least, it should. Let us know what you’re still curious about!

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Not a Penguin? The positioning of the Katnapolsky

In preparation for a well-deserved vacation, we explored the various pet hotels in our country. When thinking of a pet hotel, one often imagines a somewhat amateurish organization, driven by passion and love for animals. Often emphasized by names like “cat boarding Dikkie Dik” or “boarding Poesjemauw.” Katnapolsky takes a different approach. The name alone […]

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In practice: Writing website text

Writing website text is difficult. In practice, we are almost daily confronted with clients who find it challenging to create texts that they can place on their (new) website. Writing down what makes their organization, services, or products attractive is sometimes quite a challenge. Because what do you write, what not, and in what way? […]

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The annual report as a communication tool, especially for salespeople

We have created many annual reports for a wide range of clients over the years. Often for multiple consecutive years. Very often we receive feedback that the annual report is used extensively for sales purposes. The annual report as a communication tool. And why not? The annual report is the perfect medium that highlights the […]

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New remarkable reality of Remarkability

Who doesn’t know the story of the painter who finally needs to give his own house a new coat of paint? It was the same for us; with all the wonderful projects, our own marketing often came last. A few months ago, we decided it was high time to tackle this structurally, and we got […]

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Sustainable Development Goals, the future of CSR in annual reports?

Sustainability is no longer a hype or trend nowadays but one of the most important themes. Not a day goes by without coverage, and it is also a significant topic in the investment world. This has prompted companies to increasingly incorporate sustainability into their reporting. The approach varies; over the past decades, several guidelines for […]

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Merkelijkheid warmly welcomes Vera Zonneveld!

Vera Zonneveld, 22 years old, started today at Merkelijkheid. Vera will be conducting research into the marketing maturity of (mainly) industrial companies in the coming period. This research will also lead to recommendations on how these companies could develop. Naturally, topics such as positioning, resource allocation, and channel selection will be addressed. The advisory report […]

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Graduated (or almost) and working at Merkelijkheid?

** Update ** We have received many great applications and have started the selection process. Therefore, there is no longer an open vacancy. If you still think we MUST get to know you, please email us. ** Update ** Ready to start at a marketing and communications agency where you work for inspiring clients and […]

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New talent starting at Merkelijkheid

Our colony is growing! Since March 12, Suzanne Ophof has strengthened the Merkelijkheid team as Junior Marketeer and Project Manager. She is already the main project contact for various clients and also assists with issues related to positioning, brand development, and marketing strategy. Below is a brief introduction. Merkelijkheid is growing Merkelijkheid is busy, and […]

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Remarkability is enhanced with an online marketing specialist

I am Kees Mol, from Volendam, guitarist but above all an online marketing specialist. Since April 3rd, I have been working at Merkelijkheid. In the previous 3 years, I have gained extensive experience and specialized in online marketing. Areas such as SEO, SEA, Social Media Advertising, Website optimization, and email marketing, I master down to […]

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Do’s and don’ts for using images in your annual report

How do you ensure that the form of your annual report matches the message? A tough challenge because, as we all know; how you say something is at least as important as what you say. Photography and imagery are among the most important tools a communications specialist has at her disposal. How do you ensure […]

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