FAQ

Why we have chosen not to use the brand archetype Everyman and instead use the brand archetype Ally in our extensive series.

What are archetypes is common question that is often the first step in a search. We help you take that initial step!

Our explanation for why we don't use the brand archetype everyman when we use brand archetypes to position brands in our daily practice.

An overview of the 12 Jungian archetypes that are now commonly used in marketing, positioning and branding.

We explain the basics of what lead generation means and how is it used by B2B and B2C companies in practice.

Many people find it difficult to select practical axes for their positioning matrix that actually help them answer their questions. We help.

We briefly answer this very practical, and often heard, question and point you towards some valuable resources available for free.

Brands with a unique positioning are more successful: they sell more, have higher margins, or can more easily attract good employees.

Often used as an Key Performance Indicator, what does this abstract terms actually mean? And how do you use it to improve your website?

Anchor texts are an important part of SEO and partly determine the value of a link. So it's important to understand what it actually is.

An important SEO term, Backlinks are an important indicator of site authority for crawlers such as Google and others.

Everyone has an opinion about it, but most don't understand it fully. This FAQ entry is the first step to remedy that situation.