FAQ
Onze antwoorden op veelgestelde vragen over positioneren, online marketing, merkidentiteit en andere marketing onderwerpen.
Brand archetype Everyman: why don’t you use it?
Why we have chosen not to use the brand archetype Everyman and instead use the brand archetype Ally in our extensive series.
Lees meerWhat are archetypes?
What are archetypes is common question that is often the first step in a search. We help you take that initial step!
Lees meerBrand archetype Everyman: Why don’t you use it?
Our explanation for why we don't use the brand archetype everyman when we use brand archetypes to position brands in our daily practice.
Lees meerWhat are the 12 Jungian archetypes ?
An overview of the 12 Jungian archetypes that are now commonly used in marketing, positioning and branding.
Lees meerLead Generation meaning: what is Lead Generation?
We explain the basics of what lead generation means and how is it used by B2B and B2C companies in practice.
Lees meerHow to determine the axes of my positioning matrix?
Many people find it difficult to select practical axes for their positioning matrix that actually help them answer their questions. We help.
Lees meerHow do you determine a company’s positioning?
We briefly answer this very practical, and often heard, question and point you towards some valuable resources available for free.
Lees meerWhy is a positioning so important?
Brands with a unique positioning are more successful: they sell more, have higher margins, or can more easily attract good employees.
Lees meerWhat is Domein Autority?
Often used as an Key Performance Indicator, what does this abstract terms actually mean? And how do you use it to improve your website?
Lees meerWhat is anchor text?
Anchor texts are an important part of SEO and partly determine the value of a link. So it's important to understand what it actually is.
Lees meerWhat is a backlink?
An important SEO term, Backlinks are an important indicator of site authority for crawlers such as Google and others.
Lees meerWhat is linkbuilding?
Everyone has an opinion about it, but most don't understand it fully. This FAQ entry is the first step to remedy that situation.
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