Strong growth starts with a strong foundation. With our Brand Foundation, we ensure that brand story, website, visual identity, content, and visibility perfectly align. This way, marketing truly works for you.
Challenges we solve:
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Our website needs to be found on Google and AI search results
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We really want to put our brand on the map
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Our website and content do not clearly show what we stand for
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We want more insight into the results of our marketing
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We want to be regularly visible in our (social) network and the market
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We need to attract the right new employees
At Merkelijkheid, we are ready for your challenge. We help you get more results from your B2B marketing: more impact, less waste. We Merkelijkheid nerds can’t wait to get started together.
Does marketing help your company grow?
We have been working for over 15 years with SMEs(+) in industries such as manufacturing, logistics, IT consultancy, and business services. Companies that are often technically strong, but marketing is mainly supportive. As a result, we often see the same challenges.
Prospects may have difficulty finding your website via Google or AI, little news is posted or shared on LinkedIn, and much of the visual material is outdated or even stock. While you only have one chance to make a good impression.
For that, your marketing foundation must be in order. So that marketing is the lever that helps your company grow.
Our ABM growth system:
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Positioning & proposition Clearly understand why customers choose you.
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Website as a growth platform Not just an online brochure, but the foundation of your online presence.
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Content Strong and well-designed content that informs customers and builds trust.
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Own imagery No stock images, own photography and video make the difference.
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Findability Customers search via AI and Google. And if you are not visible there, you do not exist.
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Measurable marketing foundation Dashboarding and data in Merkelijkheid OS make growth transparent.
Our way of working
“Minimal waste, maximum impact”
Our portal (Merkelijkheid OS) and processes have been developed over 15 years of B2B projects. This helps us work pragmatically, quickly, and result-oriented.
Anyone can say that, of course, but we promise at least:
- no lengthy projects without output
- clarity about processes and lead times
- no marketing without results
- clear dashboards and data that work for you
Together with your team, we build a foundation that has immediate impact.
- More qualified leads
- Shorter sales cycles
- Higher conversion
- Stronger market position
- Marketing that truly contributes to growth
The key is, to make this a success we must not only work well with your marketing team, but also with sales. Only then do we ensure real results. And that’s what we aim for.
- Higher conversion to deals
- Shorter sales cycles in complex customer journeys
- Better access to decision-makers in the DMU
- Control over generated sales pipeline
- Growth from successful ABM business cases