What are the 12 Jungian archetypes ?
Carl Jung invented the archetypes that have late rbeen adjusted for use with the marketing of brands.
12 Jungian archetypes: what are they exactly? Carl Jung, one of the founders of depth psychology, proposed that there are universal, archetypal symbols and themes within the collective unconscious of humanity. These archetypes are basic and universal concepts recognized worldwide, regardless of culture or era. They form the core of many stories, myths, and religions.
In the world of marketing and branding, the concept of Jungian archetypes has been adopted and adapted to help brands define their story and identity. By associating with a specific archetype, a brand can create a deep emotional connection with consumers. We have written several articles on this topic and a central brand archetype page with extensive information on the origin and use of this theory. You can view it here.
More information about Carl Jung.
12 Jungian archetypes
The 12 Jungian archetypes are:
