Spotify WINS the battle for your ears – Podcast S2E1
But what does the ARTIST earn from it? In the first episode of 2024, we dive into Spotify’s positioning and discuss the future of the business model of music streaming services. We look at the revenue model of streamers, labels, artists, and interest groups and how they together shape and regulate this interesting market.
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Hema, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
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Spotify Positioning: the global audio platform
With the transition to a new year, looking back on your year in music has become a tradition. Spotify has created a marketing concept called ‘Spotify Wrapped’, which has quickly become very popular among listeners.
We started talking about Spotify because Ties gets quite excited about this tradition and thought it was high time to take an investigative look at the world of music streamers. We discuss how the music industry hasn’t changed that much compared to the past, but also what big steps have been taken to make music more accessible to a larger audience. We look at the big names like Apple Music and Spotify, their position in this landscape, ways they differentiate themselves (or not?), but also at the future of music streaming and the arrival of A.I. in this landscape.
We dive into the revenue model of streamers, labels, artists, and interest groups and how they together shape and regulate this interesting market.
Don’t be a Penguin
Want to contribute to our show? Do you have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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