Positioning Apple: Glory Days Over? – Podcast EP19
Apple’s positioning has been rock solid for years, but can the brand maintain this? Will we still spend €1,500 on the latest iPhone next year? Our experts suggest that the innovation power has somewhat faded and that the brand is practically holding its customers hostage. The company has a market value equal to India’s GDP—if that’s not mainstream. We discuss why people dislike Apple, but also what the company does so brilliantly.
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Hema, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
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Apple positioning: glory days over?
Apple Computers is for many the brand with one of the strongest positionings in the world. iPhones have been the flagship in the smartphone industry for years and MacBooks are the most coveted laptops available. Even in recent years, Apple managed to disrupt the audio market with its AirPods. But many wonder how long Apple can keep going down this path and whether it is relying too much on past success. Are they still innovating enough, or have they been milking existing products for too long? We ask ourselves this and discuss where opportunities lie for new companies.
Don’t be a Penguin
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