Positioning Renault: New R5 model the future of the French brand?

Renault, what kind of brand is it exactly? In this podcast, we discuss Renault’s positioning. The reason is the introduction of the new R5 model, with which the company looks back to the successful old model. It is the first step in their new course, called ‘nouvelle vague,’ which is also quite vague. Can the new course restore the shine to this typically French brand?

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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here:

Renault Positioning

This car brand has been struggling for some time with which direction to take. After many successful models such as the Clio, Megane, Twingo and many more, the brand has somewhat faded in recent years. According to brand specialists Tal Gonen and Ties Morskate, they have lost their direction a bit. Or rather: they never really had a clear direction.

Today we discuss the positioning of the French car brand Renault based on their newest model: the Renault 5. This model is a revival of the old Renault 5 and their answer to the new wind blowing in the automotive world.

We discuss and question each other about the future of this brand and whether this new model actually brings a revival of France’s pride. After listening, you will know everything about Renault, its new strategy ‘Nouvelle Vague’ (which also means ‘vague’), and the marketing lessons we can learn from one of France’s most famous brands.

Will Renault make it through with this new model? What do our positioning experts think? And would you want to have it yourself? Listen and join the conversation in this new episode of ‘Don’t be a penguin’!

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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