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Positioning Apple: Glory Days Over? – Podcast EP19
Apple’s positioning has been rock solid for years, but can the brand maintain this? Will we still spend €1,500 next year on the latest iPhone? Our experts suggest that the innovation power has somewhat faded and that the brand practically holds its customers hostage. The company has a market value equal to India’s GDP—if that isn’t mainstream. We discuss why people dislike Apple, but also what the company does so brilliantly.
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Every two weeks a new episode about positioning, with the main segment focusing on a special brand or market. Hema, IKEA, Nike, and Red Bull have already been featured. Curious? Check out the other podcasts here.
View other podcastsThe hype around Crompouce
We eat crompouces and discuss the positioning of this megatrend. We explore where this hype suddenly comes from and how bakers should deal with it, as well as the power of platforms like TikTok and their influence on the commercial world.
Apple Positioning: glory days over?
Apple Computers is for many the brand with one of the strongest positionings in the world. iPhones have been the flagship in the smartphone industry for years, and MacBooks are the most coveted laptops available. Even in recent years, Apple managed to disrupt the audio market with its AirPods. But many wonder how long Apple can keep going this way and whether it is relying too much on past success. Are they still innovating enough, or have they been milking existing products for too long? We ask ourselves these questions and discuss opportunities for new companies.
Don’t be a Penguin
Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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