No Escape from Virtual Reality – Podcast EP20

Positioning Meta was turned upside down by Mark Zuckerberg a few years ago. No longer Facebook but Meta is the name of the billion-dollar company, and this shows where Zuckerberg thinks the future lies: the METAVERSE. There are not yet glasses that allow us to look into the future, but companies like Apple and Google are also working hard to change our reality with VR, AR, and AI. That’s why Tal, Ties, and Bob discuss today the positioning of the most leading players in this market, potential business models, and gadgets that we as consumers can expect and already use. We also look ahead based on statements and excerpts from thought leaders within virtual reality, augmented reality, METAVERSE, and other digital realities.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Hema, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning Smaakt: Wiki Section

It may seem a bit trivial, but sugar-free peanut butter symbolizes a rather positive trend in society: less sugar in our food. Ties has not eaten added sugar in his food for a while, so Tal specially brought a jar of 100% natural peanut butter from SMAAKT for him, so he no longer has to be annoyed by Calvé, which contains 10 grams of sugar per 100 grams. But how can brands like these position themselves to become bigger than the established names? And what can we learn from the marketing of the existing market leaders?

Positioning META: no escape from virtual reality?

Here we discuss the positioning of Meta and everything related to the METAVERSE. What is the positioning of the companies active in this market? Will we all soon live mostly in online worlds, or will the applications of these latest technologies turn out very differently? F1 driver Charles Leclerc promotes the Meta Smart Glasses, Zuckerberg himself seems convinced of Virtual Reality. But which way is it going?

Don’t be a Penguin

Do you want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment where you watch or listen. Thanks for watching and see you next time!

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