Blog.

Why use LinkedIn? In this article, we outline the benefits for B2B companies, with tips to get more out of LinkedIn.

LinkedIn advertising costs: Expect an average of €16 for 1,000 impressions, but keep in mind this varies per target(audience)

T-Mobile is now Odido. What is the positioning of this new brand and what impact does it have on the Dutch telecom market?

Why is B2B lead generation so unique and why is the difference with B2C so significant? We discuss it in this article.

From naked women to kissing men, founder Fokke de Jong always hits the nail on the head. What does this bring to the brand?

What is it like to have a B2B company where leads flow in automatically? In this article, we take you into the world of B2B lead generation.

The world-famous Philips seems never to make positive news again and all business units have been sold. What remains of it?

Podcast: McDonald's is truly a mega brand with a unique positioning that feeds 60 million people daily. What can we learn from them?

The train is a sustainable mode of transportation. We all need to leave the car behind. Why can't NS manage to provide a good alternative?

Vattenfall has inherited Nuon's poor reputation, but is this justified? We discuss the positioning of the Swedish brand.

IKEA's positioning is rock solid, but in this podcast, we also highlight some caveats regarding the behavior of this world-famous brand.

Podcast: Can Jumbo differentiate itself from market leader Albert Heijn without sponsorship? We discuss the positioning of supermarkets.