Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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Podcast
Disturbed Monopoly Position of NS Causes Nothing but MISERY – Podcast EP11
The train is a sustainable mode of transportation. We all need to leave the car behind. Why can't NS manage to provide a good alternative?
NS (Dutch Railways) is essentially a monopoly when it comes to train travel in the Netherlands. Unfortunately, they do not ensure that train travel is successful and pleasant for Dutch travelers. We dissected this company, which is 100% owned by the Dutch government, with a jigsaw and looked at its history, management, future vision (or lack thereof), and much more. And oh yes: After a real train flirt, host Bob calls NS customer service and encounters something remarkable! Can NS’s Positioning be saved?
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
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Wiki Section: Pringles!
Ties brought chips that aren’t really chips! An iconic brand with an interesting story.
Positioning Dutch Railways (NS): Our biggest annoyance so far
NS (Dutch Railways) holds a monopoly on train travel in the Netherlands but fails to ensure that train travel is successful and pleasant for Dutch travelers. We dissected this company, which is 100% owned by the Dutch government, with a jigsaw and looked at its history, management, future vision (or lack thereof), and much more. And oh yes: Bob calls NS customer service and encounters something remarkable! Can the Positioning of Dutch Railways still be saved?
Don’t be a Penguin
Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
