Account Based Marketing

The B2B strategy for winning high-value accounts. We bring marketing and sales together around carefully selected dream accounts and build a preferred position, even before the request comes in.

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What is Account Based Marketing?

With ABM, we focus marketing and sales on carefully selected high-value accounts. Using AI-driven technology and data, we identify your ideal accounts, map the entire Decision Making Unit (DMU), and activate every stakeholder with relevant, personalized communication.

Based on purchase intent, we determine when an account is Sales Qualified. This way, we stop shooting with buckshot and focus the aim on the accounts that truly grow your business.

Do you recognize this?

ABM is for B2B organizations with complex, high-quality sales processes that want control over their growth.

01

What you encounter

Lots of potential, but growth is not manageable.

  • Too few real Sales Qualified Leads
  • Long and complex sales cycles
  • Difficult access to the right decision makers
  • Growth that is not predictable
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02

What ABM delivers

A growth engine you can predict and steer.

  • Higher conversion to deals
  • Shorter sales cycles
  • Better access to the DMU
  • Control over your sales pipeline
View our approach

Our offer

We don’t make things more complicated than they need to be. We ensure the marketing foundation is solid before driving growth—we know exactly how to go about it.

The foundation

Based on a quick scan of the six building blocks of your marketing foundation, we’ll get the basics in order. Rather than starting from scratch, we focus on smart adjustments that ensure you quickly gain a professional presence and become easy to find. It won’t take months, just a few weeks.

  • Websites
  • Strong content
  • Online advertising
  • Growth Marketing
  • Visual identity
  • Marketing Automation
  • SEA
  • SEO
  • GEO
  • AI-driven marketing & agents

Account based marketing

Account-based marketing allows you to focus on a select group of companies that present genuine opportunities. In collaboration with your sales team, we identify your ideal customers, map out the decision-making unit (DMU) for each account, and develop content tailored to the specific role of every decision-maker. Through targeted LinkedIn campaigns and personalized mailings, you create the seven touchpoints that a B2B customer typically requires. This enables you to purposefully build a strong pipeline among your ideal clients.

  • Sqrl implementation
  • Marketing-Sales alignment
  • ABM fundamentals
  • Target Account List
  • Decision Making Unit
  • Campaign plan
  • Always-on campaign

The ABM Growth System

Marketing and sales together form one growth engine. In six steps, we build a system that delivers predictable pipeline.

  1. Step 1

    Account Selection

    We select the accounts with the most growth potential, aligned with your proposition.

  2. Step 2

    Buying Group Analysis

    We map how decisions are made within each account in the DMU.

  3. Step 3

    Personalized Communication

    Relevant touchpoints per role and per phase in the customer journey.

  4. Step 4

    Marketing & Sales Alignment

    One joint approach that strengthens both functions.

  5. Step 5

    Pipeline Development

    Targeted follow-up of signals and intent data.

  6. Step 6

    Technology & Dashboards

    Real-time insight into your accounts via the Sqrl platform.

More than 20% from high-intent touchpoint to pipeline

We do not measure activity, but results. This way we achieve conversion rates of more than 20% from high-intent touchpoint to concrete sales pipeline. More impact, less waste.

Official Sqrl Partner

As an official Sqrl partner, we combine the ABM platform with our own strategy and execution. Everything you build, from your Target Account List to every measured touchpoint, lives in one system with real-time dashboards.

This way, you continuously keep control of your pipeline and know exactly which accounts show interest. No guesswork, just a growth system that keeps delivering.

Our guarantees

No marketing without results. That’s why we set in advance what you can expect from us.

In 5 sprints

Towards a working ABM strategy

Always results

No long-term projects without output

Transparent

Clear about process and lead time

Real-time control

Dashboards that show what works

Ready to win your dream accounts?

Schedule a no-obligation introduction. As an official Sqrl partner, we show what Account Based Marketing can deliver for your market.

Schedule an introduction