Account Based Marketing.
The B2B strategy for winning high-value accounts. We bring marketing and sales together around carefully selected dream accounts and build a preferred position, even before the request comes in.
What is Account Based Marketing?.
With ABM, we focus marketing and sales on carefully selected high-value accounts. Using AI-driven technology and data, we identify your ideal accounts, map the entire Decision Making Unit (DMU), and activate every stakeholder with relevant, personalized communication.
Based on purchase intent, we determine when an account is Sales Qualified. This way, we stop shooting with buckshot and focus the aim on the accounts that truly grow your business.
Do you recognize this?.
ABM is for B2B organizations with complex, high-quality sales processes that want control over their growth.
What you encounter
Lots of potential, but growth is not manageable.
- Too few real Sales Qualified Leads
- Long and complex sales cycles
- Difficult access to the right decision makers
- Growth that is not predictable
What ABM delivers
A growth engine you can predict and steer.
- Higher conversion to deals
- Shorter sales cycles
- Better access to the DMU
- Control over your sales pipeline
Our offer.
The foundation
- Websites
- Strong content
- Online advertising
- Growth Marketing
- Visual identity
- Marketing Automation
- SEA
- SEO
- GEO
- AI-driven marketing & agents
Account based marketing
- Sqrl implementation
- Marketing-Sales alignment
- ABM fundamentals
- Target account List
- Decision making unit
- Campaign plan
- Always-on campaign
The ABM Growth System.
Marketing and sales together form one growth engine. In six steps, we build a system that delivers predictable pipeline.
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Step 1
Account Selection
We select the accounts with the most growth potential, aligned with your proposition.
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Step 2
Buying Group Analysis
We map how decisions are made within each account in the DMU.
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Step 3
Personalized Communication
Relevant touchpoints per role and per phase in the customer journey.
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Step 4
Marketing & Sales Alignment
One joint approach that strengthens both functions.
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Step 5
Pipeline Development
Targeted follow-up of signals and intent data.
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Step 6
Technology & Dashboards
Real-time insight into your accounts via the Sqrl platform.
More than 20% from high-intent touchpoint to pipeline.
We do not measure activity, but results. This way we achieve conversion rates of more than 20% from high-intent touchpoint to concrete sales pipeline. More impact, less waste.
Official Sqrl Partner.
As an official Sqrl partner, we combine the ABM platform with our own strategy and execution. Everything you build, from your Target Account List to every measured touchpoint, lives in one system with real-time dashboards.
This way, you continuously keep control of your pipeline and know exactly which accounts show interest. No guesswork, just a growth system that keeps delivering.
Our guarantees.
No marketing without results. That’s why we set in advance what you can expect from us.
In 5 sprints
Towards a working ABM strategy
Always results
No long-term projects without output
Transparent
Clear about process and lead time
Real-time control
Dashboards that show what works