Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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Podcast
SuitSupply Positioning: from Price Fighter to Trendsetter – Podcast EP14
From naked women to kissing men, founder Fokke de Jong always hits the nail on the head. What does this bring to the brand?
With a new SuitSupply campaign, it almost always hits the mark; controversy arises. From naked women to kissing men, founder Fokke de Jong always puts his finger on the sore spot. But why does he do this? What does it bring to his brand? We discuss it in this episode while enjoying the most expensive beer you can buy at Albert Heijn.
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
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Positioning Moersleutel: craft beer for a hefty price
Tal brought the most expensive beer you can buy at Albert Heijn: beer from the brand Moersleutel. Challenged by their father, 3 brothers brew this beer together with the goal: engineering the best beer. The men discuss whether they succeed.
Positioning SuitSupply: from price fighter to trendsetter
Under the leadership of founder Fokke de Jong, SuitSupply grew from a price fighter to a player challenging the entire market. Worldwide, the company now has 125 stores and its quality is compared to much more expensive brands. Why is the company so successful and what role do the provocative campaigns play?
Don’t be a Penguin
Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
