Positioning Vattenfall actually delivers on Greenwashing – Podcast EP10

Vattenfall talks about a fossil-free life within one generation. But that must be greenwashing, right? We discuss the positioning of the Swedish (state) company that, unlike many other energy companies, seems to genuinely care about our climate. How exactly do they do that? Additionally, attention to the troubles of Google Analytics 4, which, after the discontinuation of Analytics 3, is the only remaining option for many companies.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

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Positioning moment of the week: Google Analytics 3 ends, switch to 4?

Google has released a new version of its well-known analytics software, but nobody is really happy about it. Twitter is flooded with hate comments and people are wondering why Google took this step. We discuss why and the implications of this choice.

Positioning Vattenfall

Vattenfall, the Swedish company that took over the Dutch NUON in 2012, positions itself as a frontrunner in the energy transition and has been repeatedly reprimanded for greenwashing. But is that justified? We found out that this company works very hard to make the world a better place. We discuss how they do that and discover that we strongly disagree about the quality of their marketing strategy.

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!