Merkelijkheid has been the marketing partner for ambitious B2B organizations in the SME(+) sector for years. We connect strategy, brand, and technology into one system that delivers sales.
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We do not believe in loose campaigns chasing leads. Growth only becomes predictable when brand and marketing form one system together. That is why we first build a solid foundation and then translate it into concrete agreements with the accounts that really matter.
Strong growth starts with a strong brand. We sharpen proposition and positioning, build a converting website, and ensure a recognizable corporate identity. This way, it is clear at a glance what you offer and why you.
More about the foundationIs the foundation in place? As an official Sqrl partner, we focus on the accounts that really matter, map the Decision Making Unit, and activate every decision maker personally. This way, your pipeline fills with concrete appointments.
More about ABM
Strong growth starts with a strong brand. We sharpen proposition and positioning so that at a glance it is clear what you stand for and why you are different.
On that basis we build the pillars: a sharp website, strong content, own imagery and findability in Google and AI. Ready to be seen.
For Apexdyna we laid the complete foundation: from sharp positioning to a converting website and recognizable corporate identity. The basis on which their growth now runs.
Is the foundation set? With ABM we focus on the accounts that really matter, map the Decision Making Unit and activate every decision maker personally.
As an official Sqrl partner we combine the Sqrl platform with our own strategy and execution. This makes your pipeline predictable, measurable and scalable.
We combine strategy, execution, and the right technology. This way you know exactly which euros contribute to growth, and which do not.
B2B organizations in the SME(+) sector with complex sales processes and a deal value that counts.
A working growth system on the Sqrl platform. No separate campaigns.
Merkelijkheid has existed for years and has grown into a reliable growth partner for B2B organizations in the SME(+). We believe that marketing is not an end in itself. It is the system behind predictable growth. Not an agency that stacks reports, but a fixed team that connects strategy, brand, and technology and bites into your growth.
We also apply that system to ourselves. Behind everything we do is the Merkelijkheid OS: our own way of working, recorded in clear processes, smart automations, and tooling that we build and manage ourselves. Recurring work such as reports, data connections, campaign management, and content preparation largely runs automatically. Every client goes through the same proven approach, from intake to ongoing optimization, so nothing depends on chance or on who happens to work on your account.
The result: no hours wasted on manual work, coordination, or reinventing the wheel. Every euro and every hour goes to what really makes a difference for your growth: sharp strategy, strong work, and quick adjustments based on data. This way, you not only bring a team in-house but a whole growth machine.
Proven
For years the B2B growth partner
SME(+)
Built for the mid-market, not for enterprise
One team
Strategy, brand, and technology under one roof
Measurable
Every euro traceable to pipeline
"Merkelijkheid is the partner for all our digital marketing. They understand our industry and deliver a strategy that seamlessly fits our way of working. Thanks to their commitment to the website, social media, and targeted campaigns, we achieve fantastic results."
André de Lijser
Variodrive
"Merkelijkheid has been our fixed online marketing and content partner for years. With a strong mix of text, video, distribution, and sharp analysis, we strengthen each other. In a valuable partnership, we continuously build brand value, pride, and higher conversion."
Margit Hoekstra
Audion Packaging Machines
"We are very pleased to launch our new website during our 10th anniversary. Many thanks to Marketing & Communication and Merkelijkheid for this great mega project within the set time, resources, and budget. eX:plain is visibly ready for the future."
Jobke van den Berg
Stichting eX:plain
