Blog.

We discuss champagne, the French drink known as a symbol of luxury, prestige, and status. And of course, we drink it too.

Using Bitcoin, we discuss the key concept that determines the value of brands: trust. Do you trust Bitcoin?

The best in fruits and vegetables and, according to many, cheaper than Albert Heijn. Lidl's brand strategy is central in this podcast.

In this podcast, we discuss Renault's new direction and whether it will restore some of the typical French brand's shine.

What is Crocs' positioning? The brand has been nearly bankrupt multiple times but is now celebrating success again. Why?

Narrow but hugely successful, the powerful brand Chiquita is synonymous with bananas for many people. How did they achieve that?

For our long-standing client Apex Dynamics, we created a custom e-learning environment for their (new) clients.

Why do people still line up for this brand? And why is the owner of the LVMH group the richest person on earth?

How is it that LEGO is so successful and why do we see it everywhere? We discuss the secrets behind the success of this iconic brand

Curious about the costs of advertising on Instagram and how the price of an ad is determined? We explain it to you in this blog!

But what does the ARTIST earn from it? We dive into Spotify's positioning and discuss the future of the business model.

Or will you earn a PERFUME worth €1,000? In this podcast, we dive into the story behind the major perfume brands such as Le Labo, Chanel, and Dior