Blog.

Starting with a content strategy: how do you ensure you set realistic goals and what role does the content strategy play within your overall marketing?

Why the unique positioning of the Katnapolsky cat hotel makes them highly distinctive compared to the rest of the market.

The competition matrix allows organizations to instantly compare their own positioning and marketing against that of their competitors.

Is LEGO, through its powerful brand and associated positioning, able to counter the (future) parasites originating from China?

Why are a significant number of organizations, often more traditional B2B organizations, still not convinced? The 10 most common reasons against social media.

What can other brands, marketers, and strategists learn from IKEA's positioning? We discuss 5 remarkable aspects.

Everything You Need to Know Before Using Social Media for Business

In consumer marketing, social media is already fully accepted, but why should B2B marketing also use social media?

Explanation with examples on how to use a positioning matrix to achieve a distinctive positioning for your brand.