Positioning McDonalds, what is the secret? – Podcast EP12

Since the 1940s, McDonald’s has been conquering the fast food world—and not without success. They have locations in the most hidden places around the globe and feed more than 60 million mouths daily. But what is the secret behind the success of the brand with ‘The Golden Arches’? Additionally, we discuss (former) brand Paracetamol.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning Paracetamol

We find paracetamol a strange product. It comes in various forms, but what exactly are you buying? And is it even still a brand?

Positioning McDonald’s

In this episode, we discuss the positioning of McDonald’s. Because who doesn’t know this brand? It is one of the biggest brands in the world and an example for many companies. This franchise company applies specific strategies to achieve growth and has maintained the same positioning from its founding in the 1940s until now. What is the core of this, what can we learn from it, and what is McDonald’s future relevance?

Don’t be a Penguin

Would you like to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!