The truth about toothpaste: wasted money?!

Toothpaste is almost a magical substance. Does it even make sense to brush without toothpaste? And what about all those alternative toothpastes like the black charcoal toothpaste popular among influencers? In this episode, we dive into the world of the big toothpaste brands and how we are all influenced by the big companies behind them.

Listen to this podcast on:

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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl and Red Bull have already been featured. Curious? Check out the other podcasts here:

Don’t be a Penguin

Don’t be a Penguin is a production by Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and draw lessons from them that you can apply in practice. You laugh, learn new facts, and gain insights into how the success of these brands came about.

Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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