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Influencer Special: from Scammers to World Improvers – Podcast EP17
In the Influencer Special, we discuss 3 major influencers who turn their personal brand into a business: Andrew Tate, Esther Perel, and Elon Musk. The two men are controversial figures, but we can learn something from all three. And what does this mean for working on your own ‘personal brand’? In our regular Wiki section, we also focus on the cosmetics brand The Ordinary.
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
View other podcastsPositioning The Ordinary: Low price for honest products
Ties questions Bob and Tal about their skincare routine because he has found a very special newcomer in the industry. This challenger dares to challenge the establishment by speaking frankly and surprising with interesting prices. What can we learn from this brand?
Influencer: the positioning of Elon Musk, Andrew Tate, and Esther Perel
Because we want to explain how to best build a personal brand, we analyze three major influencers of our time: Andrew Tate, Esther Perel, and Elon Musk. We discuss the components of their personal brand, what we can learn from their strategy, but also where they go wrong themselves. What should you do as a new influencer to build followers and create a sustainable brand for yourself? We talk to TikTokker Thibo Brockbernd about his vision on positioning and look at the tools that greats use to win followers.
Don’t be a Penguin
Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
Want it shorter but still fun? TIKTOK: https://www.tiktok.com/@merkelijkheid INSTAGRAM: https://www.instagram.com/merkelijkheid/?hl=en
