Which has the strongest positioning, Disney+ or Netflix? – Podcast EP7

Everyone uses them: streaming services. We discuss how the biggest brands in this market position themselves and along which axis they do so. Our positioning experts looked at Netflix and Disney+, but we also explore together the origins of these brands, the founders and their influence, and the future of streaming versus social media.

Listen to this podcast on:

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• Spotify
• Apple Podcast

Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

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Positioning Sanpellegrino

Have you ever delved into the bottled water market? It’s huge. We discuss A-brand Sanpellegrino, discover a guilty pleasure of Ties, and talk about what it takes to launch a water brand in the market. Can you differentiate yourself based on the quality of your water, or is it just the label?

Positioning and Bankruptcy of VICE

VICE Media has gotten into trouble and gone bankrupt. The company can be acquired for free with a debt of 225 million dollars. We look at VICE’s positioning, where it went wrong, and what influence founder Shane Smith had on the success and downfall of this once so influential brand.

Positioning Disney+ and Netflix

Streaming giants Netflix and Disney+ are by far the largest in the world. Of course, they face fierce competition from players like HBO Max, Amazon Prime, and Hulu, and regional players like Videoland, but what contributed to their success? What makes them the biggest now? And how do they relate to each other in this market of intense competition? You’ll hear the story of their founding and the key choices made that have made these brands leading today. And how must they position themselves to secure their future position?

Don’t be a Penguin

Do you have questions about marketing or positioning? Would you like to talk with us or have suggestions for the show’s content? Email [email protected]! This is a podcast by Merkelijkheid with Ties Morskate, Tal Gonen, and Bob Morskate.