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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?

Online Marketing

10 reasons NOT to use social media

Why are a significant number of organizations, often more traditional B2B organizations, still not convinced? The 10 most common reasons against social media.

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Positioning Action: Are you a fan of this bargain hunter?

Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.

Positioning Nivea: is NIVEA as good as more expensive brands?

We dive into the world of skincare. Why do you pay less for a jar of NIVEA than for a jar of Estee Lauder?

LinkedIn Advertising Benchmark 2025

Curious about the average CPM or CTR on LinkedIn? Read this and more in our updated LinkedIn Benchmark 2025.

Regret your Dyson? Here’s why

In this episode, we dive into the positioning of Dyson. What is the positioning of the famous vacuum cleaner and hairdryer brand?

The truth behind the Efteling: fairy tale or nightmare?!

In this episode, we dive into the world of the Efteling. We discuss the history and positioning.

The truth about toothpaste: wasted money?!

In this episode, we dive into the world of the major toothpaste brands and how we are all influenced by the big companies behind them.

Positioning Coca-Cola: everything you still DID NOT know

Do you know the dozens of ways Coca-Cola has influenced our society? This global brand has a remarkable history.

Using long-tail keywords in your Google Ads campaigns

How can long-tail keywords help your business? Discover in this article how you can increase your visibility and conversions with long-tail keywords. Read more now!