Positioning Nivea: is NIVEA as good as more expensive brands?
We dive into the world of skincare. Why do you pay less for a jar of NIVEA than for a jar of Estee Lauder?
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Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
If you’re someone who loves snagging bargains in stores, this episode is for you. Today, we dive deep into the brand Action, one of Europe’s largest retail brands. But here’s the twist—you’ll discover not only how they offer low prices, but also how they use clever tactics to influence your perception of their products. By the end of this podcast, you’ll know exactly how Action designs its stores, assortment, and pricing policy so that you keep on buying. Is Action a treasure chest or a big trap? After listening, you’ll know exactly what to go to Action for and what not to.
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Every two weeks a new episode about positioning with an analysis of a remarkable brand or market. Chiquita, Odido, Lidl, and Red Bull have already been featured. Curious? Check out the other podcasts here:
View other podcastsDon’t be a Penguin
Don’t be a Penguin is a production by Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and draw lessons you can apply in practice. You’ll laugh, learn new facts, and gain insights into how the success of these brands came about.
Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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