Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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Podcast
Regret your Dyson? Here’s why
In this episode, we dive into the positioning of Dyson. What is the positioning of the famous vacuum cleaner and hairdryer brand?
Vacuuming: we all deal with it. But what is the best vacuum cleaner? And is it worth your money to buy a Dyson instead of a Miele, Bosch, Philips, or Samsung that costs hundreds of euros less? In this episode, we discuss the vacuum cleaner market using the top brand DYSON, from Sir James Dyson. After listening, you will know exactly which choice to make and understand the truth behind DYSON.
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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl, and Red Bull have already been featured. Curious? Check out the other podcasts here:
View other podcastsDon’t be a Penguin
Don’t be a Penguin is a production of Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and draw lessons you can apply in practice. You’ll laugh, learn new facts, and gain insights into how the success of these brands came about.
Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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