Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
Lees meerIn this episode, we dive into the world of the major toothpaste brands and how we are all influenced by the big companies behind them.
Toothpaste is almost a magical substance. Does it even make sense to brush without toothpaste? And what about all those alternative toothpastes like the black charcoal toothpaste popular among influencers? In this episode, we dive into the world of the big toothpaste brands and how we are all influenced by the big companies behind them.
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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl and Red Bull have already been featured. Curious? Check out the other podcasts here:
View other podcastsDon’t be a Penguin is a production of Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and draw lessons from them that you can apply in practice. You laugh, learn new facts, and gain insights into how the success of these brands came about.
Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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Verder lezen
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
Lees meer
We dive into the world of skincare. Why do you pay less for a jar of NIVEA than for a jar of Estee Lauder?
Lees meer
In this episode, we dive into the positioning of Dyson. What is the positioning of the famous vacuum cleaner and hairdryer brand?
Lees meer