Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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Podcast
The truth behind the Efteling: fairy tale or nightmare?!
In this episode, we dive into the world of the Efteling. We discuss the history and positioning.
The Efteling is the pride of the Netherlands when it comes to amusement parks. It is even one of the largest amusement parks in Europe in terms of visitor numbers. But did you know that the Efteling, like many other parks, uses various methods to deceive you? In this episode, you’ll hear all about the ways amusement parks make you pay to wait and keep coming back again and again. Planning to visit the Efteling? Listen to this podcast first, so you at least know what you’re getting into….
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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl and Red Bull have already been featured. Curious? Check out the other podcasts here:
View other podcastsDon’t be a Penguin
Don’t be a Penguin is a production of Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and draw lessons from them that you can apply in practice. You’ll laugh, learn new facts, and gain insights into how the success of these brands came about.
Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to dontbeapenguin@merkelijkheid.com or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!
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