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Why LinkedIn Advertising is indispensable for B2B marketing

Why use LinkedIn? In this article, we outline the benefits for B2B companies, with tips to get more out of LinkedIn.

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LinkedIn Advertising: costs per campaign objective

LinkedIn advertising costs: Expect an average of €16 for 1,000 impressions, but keep in mind this varies per target(audience)

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Positioning Odido: turning the new telecom brand upside down? – Podcast EP15

T-Mobile is now Odido. What is the positioning of this new brand and what impact does it have on the Dutch telecom market?

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Why is Lead Generation in B2B Different from B2C?

Why is B2B lead generation so unique and why is the difference with B2C so significant? We discuss it in this article.

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SuitSupply Positioning: from Price Fighter to Trendsetter – Podcast EP14

From naked women to kissing men, founder Fokke de Jong always hits the nail on the head. What does this bring to the brand?

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B2B Lead Generation: Guide to Effective Customer Contact and Conversion

What is it like to have a B2B company where leads flow in automatically? In this article, we take you into the world of B2B lead generation.

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Positioning Philips: what happened to this top brand? Podcast EP13

The world-famous Philips seems never to make positive news again and all business units have been sold. What remains of it?

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Positioning McDonalds, what is the secret? – Podcast EP12

Podcast: McDonald's is truly a mega brand with a unique positioning that feeds 60 million people daily. What can we learn from them?

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Disturbed Monopoly Position of NS Causes Nothing but MISERY – Podcast EP11

The train is a sustainable mode of transportation. We all need to leave the car behind. Why can't NS manage to provide a good alternative?

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Positioning Vattenfall actually delivers on Greenwashing – Podcast EP10

Vattenfall has inherited Nuon's poor reputation, but is this justified? We discuss the positioning of the Swedish brand.

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IKEA the company of the real Scrooge McDuck? – Podcast EP9

IKEA's positioning is rock solid, but in this podcast, we also highlight some caveats regarding the behavior of this world-famous brand.

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Jumbo also competitive against AH without sponsorship? – Podcast EP8

Podcast: Can Jumbo differentiate itself from market leader Albert Heijn without sponsorship? We discuss the positioning of supermarkets.

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