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Free marketing with a content strategy, fact or fiction?

Starting with a content strategy: how do you ensure you set realistic goals and what role does the content strategy play within your overall marketing?

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Not a Penguin? The positioning of the Katnapolsky

Why the unique positioning of the Katnapolsky cat hotel makes them highly distinctive compared to the rest of the market.

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Competition matrix; the strategic view on marketing and positioning

The competition matrix allows organizations to instantly compare their own positioning and marketing against that of their competitors.

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Is LEGO’s brand and positioning strong enough to withstand parasites?

Is LEGO, through its powerful brand and associated positioning, able to counter the (future) parasites originating from China?

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10 reasons NOT to use social media

Why are a significant number of organizations, often more traditional B2B organizations, still not convinced? The 10 most common reasons against social media.

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Positioning IKEA: 5 Practical Lessons from IKEA’s Brand Strategy

What can other brands, marketers, and strategists learn from IKEA's positioning? We discuss 5 remarkable aspects.

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The what, how, and why of social media; a complete and concise introduction

Everything You Need to Know Before Using Social Media for Business

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8 reasons to use social media in business-to-business marketing

In consumer marketing, social media is already fully accepted, but why should B2B marketing also use social media?

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Creating a Positioning Matrix for Your Brand: Explanation and Examples

Explanation with examples on how to use a positioning matrix to achieve a distinctive positioning for your brand.

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