China storms the European car market with 150 new brands – Podcast EP4
In podcast 4, we discuss why Chinese car brands are storming the market right now and whether this poses a threat to the existing car brands.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Positioning Red Bull: Does Their Unique Strategy Still Hold? – Podcast EP3
We discuss Red Bull's positioning and whether the brand can maintain it now that the driving force behind it has disappeared.
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Positioning Zeeman: a potential global player – Podcast E2
What can you learn from Zeeman's positioning? In this podcast, we also discuss chocolate brand After Eight and CoolBlue.
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Why LinkedIn? 3 examples of B2B Advertising
Why LinkedIn? The platform is ideal for B2B advertising; in this article, we provide 3 examples of campaigns on LinkedIn.
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Positioning Shell reviewed in 1st podcast – Don’t be a Penguin
Why are we critical of Shell's positioning? In this podcast, we discuss what you can learn from Shell's positioning.
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LinkedIn engagement rate demystified + benchmark
We show how to calculate the LinkedIn engagement rate and answer the question; what is a good engagement rate?
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9 video marketing facts; why does video marketing work?
Why does video marketing work? We share 9 facts and explain with a simple example why video marketing works.
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B2B advertising: The benefits of LinkedIn Advertising
Curious about the benefits of LinkedIn? We give you the 5 main advantages of LinkedIn as a B2B advertising platform.
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Brand strategy during acquisition: maintain the second brand or integrate quickly?
One brand is efficient and easy, but the right brand strategy during acquisition is sometimes a completely different brand architecture or brand structure.
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Price and positioning: the difference between price and value
By focusing on value, a brand can sustainably differentiate itself, retain customers, and lay the foundation for a unique positioning.
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Core Values Facebook (Meta) Building Blocks Strategy and Positioning
What can you learn from the core values of Facebook (Meta)? We share our perspective on defining core values and how that fits with positioning.
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Getting Started with Email Marketing: An Email Marketing Strategy in 6 Steps
Start with email marketing! We help you set up an email marketing strategy for your brand in six steps.
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