Brand positioning, the source of differentiation
A strong brand positioning model, a clear definition, and compelling brand positioning examples all in one comprehensive article.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
No Escape from Virtual Reality – Podcast EP20
Positioning Meta revolves around the Metaverse, but is this really the future? Will we all be wearing such glasses soon? We discuss it.
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10 tips for an effective Instagram ad
How do you get the most out of your Instagram ads? We share our 10 tips for an effective Instagram advertisement.
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Positioning Apple: Glory Days Over? – Podcast EP19
At Apple, real innovation seems to have been missing for years, but why does the brand remain so popular? We discuss the success of the positioning.
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LinkedIn Ads examples: 5 examples of B2B advertising
Looking for a B2B LinkedIn ad example? Check out our examples for brand awareness, lead generation, and website traffic
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Advertising on LinkedIn: Explanation and roadmap
Advertising on LinkedIn? In this article, we outline the exact steps you need to take, what you need to consider, and how to optimize.
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LinkedIn CPM: a complete explanation
LinkedIn CPM explained! We tell you what CPM on LinkedIn is, which factors influence CPM, and how you optimize your campaign.
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Lead generation companies: an indispensable building block for growth
Lead generation companies, how does it work exactly? In this article, we share how you can start with lead generation in the short term.
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Influencer Special: from Scammers to World Improvers – Podcast EP17
Podcast Special on influencers and building your own personal brand: What can you learn from them and use for yourself?
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What is the best Google Analytics alternative?
Google Analytics 3 has stopped, what if you don't want to switch to the flawed 4. What is the best Google Analytics alternative?
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Will HEMA still exist in 3 years? HEMA positioning examined – Podcast EP16
HEMA's positioning was under pressure and the company was nearly bankrupt, but now things are going well again. How is this possible?
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