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Champagne: King of Wines

We discuss champagne, the French drink known as a symbol of luxury, prestige, and status. And of course, we drink it too.

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Positioning Bitcoin: Is the BITCOIN brand trustworthy?

Using Bitcoin, we discuss the key concept that determines the value of brands: trust. Do you trust Bitcoin?

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Positioning Lidl: Cheap paradise or the Hell?

The best in fruits and vegetables and, according to many, cheaper than Albert Heijn. Lidl's brand strategy is central in this podcast.

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Positioning Renault: New R5 model the future of the French brand?

In this podcast, we discuss Renault's new direction and whether it will restore some of the typical French brand's shine.

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Crocs Positioning: will the most comfortable shoe be our downfall?

What is Crocs' positioning? The brand has been nearly bankrupt multiple times but is now celebrating success again. Why?

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The scariest company in the world, yet an example: Positioning Chiquita

Narrow but hugely successful, the powerful brand Chiquita is synonymous with bananas for many people. How did they achieve that?

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E-learning environment for Apex Dynamics: the APEXperience

For our long-standing client Apex Dynamics, we created a custom e-learning environment for their (new) clients.

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Louis Vuitton: waiting in line for a €25,000 bag – Podcast S2E3

Why do people still line up for this brand? And why is the owner of the LVMH group the richest person on earth?

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LEGO: BOUWP*RNO for all ages: Podcast S2E2

How is it that LEGO is so successful and why do we see it everywhere? We discuss the secrets behind the success of this iconic brand

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What are the costs of advertising on Instagram?

Curious about the costs of advertising on Instagram and how the price of an ad is determined? We explain it to you in this blog!

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Spotify WINS the battle for your ears – Podcast S2E1

But what does the ARTIST earn from it? We dive into Spotify's positioning and discuss the future of the business model.

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You deserve a €1,000 PERFUME! – Podcast EP21

Or will you earn a PERFUME worth €1,000? In this podcast, we dive into the story behind the major perfume brands such as Le Labo, Chanel, and Dior

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