What is the right tone for your website text?
Tone or style is decisive for the quality of website text. How do you determine the right tone for the website text you are going to write?
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Writing website text: How do you get input from your organization?
When writing website text, it is essential that information comes from across the entire organization, but how do you concretely obtain this input?
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The structure and composition of good website text
Goals and subtopics determine the structure of website content. This section enables you to write website content in a short amount of time.
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In practice: How many words does a good website text contain?
How many words does a good website text contain? A practical guide on the visitor's attention span and the required number of words.
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Writing Website Text: Which Texts Are Essential?
You already know quite a bit about writing website text, but where do you start and what do you need? In this article, we discuss how to create a content plan.
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Writing website content, why is it so difficult?
Which customer do you convince with a boring website text? We identify the pitfalls and explain how you can write a truly remarkable website text.
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Why are websites often delivered without text?
Our practical series on writing website content discusses why websites are often delivered without text and what this means for you.
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Writing Website Content: The Importance of Website Text
We are all engaged in it, writing website text. But why is it so important to give the right attention to this?
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In practice: Writing website text
Writing website content is often more difficult than it seems. That is why in this series we discuss practical solutions and techniques.
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7 points on which the B2B buyer evaluates your positioning and brand
What is a strong brand for your customers? Research by McKinsey shows: many B2B companies have no idea what customers truly value.
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9 Points of Attention and Questions When Developing Your New Website
If you cover these 9 topics, you can be sure that your website will have the functionality and longevity you want, so do it!
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Distinctive positioning in 7 steps
We present 7 steps that will lead you to a positioning that truly distinguishes your brand or organization from your competition.
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