Positioning Professional Services: 7 Essential Tools
Business service providers all compete within the same framework for a unique position. How do you step out of that and truly create differentiation?
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Implement your positioning in 9 steps
The implementation determines the success of your new positioning and therefore deserves full attention. These steps are essential.
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Positioning roadmap; a 10 step plan of action
In this article, we share a clear step-by-step plan so you can get started with positioning your brand.
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Positioning components, what does positioning consist of?
In this article, an overview of the most important positioning components so that your positioning is actually practical to use.
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Mobile-first website design, how important is it?
Mobile-first makes websites more user-friendly and ranks them higher on Google. But what exactly is it and how do I apply it to my website?
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Customer journey as the basis for communication and sales process
How many touchpoints do you have before customers make a purchase? The customer journey visualizes this and focuses your marketing and communication.
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4 Types of Positioning, from SAP and IBM to AirBnB
We practically explain the different types of positioning and provide more than 12 fun examples from everyday practice.
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4 aspects of a rock-solid positioning
A strong positioning has 4 aspects: purpose, emotion, consistency, and flexibility. But how do you apply this to your positioning?
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Positioning: Choosing to be the best
What do IBM, Noma, and Usain Bolt have in common? They chose to be the best. Positioning is about making choices, and we explain why.
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5 positioning quotes for inspiration and guidance
5 compelling positioning quotes and our fresh perspective on them that will hopefully inspire and guide you when you start positioning yourself.
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Surprisingly, the real costs of a good website
New website; a celebration or a headache? The creation of a good website often takes longer and costs more than budgeted. Why is that and what can you do about it?
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Positioning Strategy: a brief and clear explanation
Positioning strategy and positioning are not the same. What is the difference and what role does it play in your marketing strategy? We discuss it.
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