Positioning in your market: how does it work?
Do you want to overhaul your brand's positioning but don't know how? Are colleagues pushing back? In this article, we focus on the basics.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Brand affinity and the new rules of positioning
Brand affinity is the key measure of marketing success, but what is it and how does it impact positioning?
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The difference between positioning and proposition
Proposition and positioning are often confused. And when do you use a proposition and when a positioning? We explain how it works.
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Positioning Models: which positioning model do you use?
Positioning models come in all shapes and sizes. Which ones do you use in which situation, and how do they contribute to effective positioning?
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Positioning Research: Mapping the Competition in 5 Steps
The core of positioning research is an analysis of your competitors. We discuss which steps are essential and how to execute them.
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7 reasons why your positioning is more important than ever
Can your organization benefit from economic growth without a distinctive positioning? This and 7 reasons to take action.
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Brand Matrix: Positioning of Brands and Organizations
Is your brand out in the open or is it the best kept secret? Learn how your brand makes a difference with the Brandability Matrix.
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Totally unremarkable, 5 classic mistakes in positioning
The do's also include the don'ts. According to the founders of positioning, these are the 5 classic mistakes that companies make over and over again, do you too?
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Positioning: 6 lessons that have been central since 1970
6 important lessons in positioning from 1970. In the book that first introduced positioning, the authors share lessons that are just as relevant today.
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Translating Brand Strategy into Positioning in 5 Steps
Brand strategy and positioning, what is the difference actually? After this article, you will know that and how to translate a brand strategy into positioning!
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The Pitfalls of Translating Website Text
Translate a simple final step into website text or is it not that simple? We discuss what you need to pay attention to for properly translating website text.
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Writing website text that contributes to your findability (SEO)?
Writing website text that gets read, that is the goal. How do you ensure you are findable? How does SEO actually work? What SEO myths are there?
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