Podcast.

Will HEMA still exist in 3 years? HEMA positioning examined – Podcast EP16

HEMA's positioning was under pressure and the company was nearly bankrupt, but now things are going well again. How is this possible?

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Positioning Odido: turning the new telecom brand upside down? – Podcast EP15

T-Mobile is now Odido. What is the positioning of this new brand and what impact does it have on the Dutch telecom market?

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SuitSupply Positioning: from Price Fighter to Trendsetter – Podcast EP14

From naked women to kissing men, founder Fokke de Jong always hits the nail on the head. What does this bring to the brand?

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Positioning Philips: what happened to this top brand? Podcast EP13

The world-famous Philips seems never to make positive news again and all business units have been sold. What remains of it?

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Positioning McDonalds, what is the secret? – Podcast EP12

Podcast: McDonald's is truly a mega brand with a unique positioning that feeds 60 million people daily. What can we learn from them?

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Disturbed Monopoly Position of NS Causes Nothing but MISERY – Podcast EP11

The train is a sustainable mode of transportation. We all need to leave the car behind. Why can't NS manage to provide a good alternative?

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Positioning Vattenfall actually delivers on Greenwashing – Podcast EP10

Vattenfall has inherited Nuon's poor reputation, but is this justified? We discuss the positioning of the Swedish brand.

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IKEA the company of the real Scrooge McDuck? – Podcast EP9

IKEA's positioning is rock solid, but in this podcast, we also highlight some caveats regarding the behavior of this world-famous brand.

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Jumbo also competitive against AH without sponsorship? – Podcast EP8

Podcast: Can Jumbo differentiate itself from market leader Albert Heijn without sponsorship? We discuss the positioning of supermarkets.

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Which has the strongest positioning, Disney+ or Netflix? – Podcast EP7

Which of the two streaming giants will win the battle? We compare the positioning of Disney+ and Netflix in this podcast.

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Oat Milk: Elite Drink or Path to a Better World – Podcast EP6

After positioning cigarettes and the Royal Family, we dive deep into the world of milk alternatives such as Oatly.

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Is Nike’s Positioning Stronger Than Adidas’? – Podcast EP5

In this podcast, we ask ourselves how these two fashion icons have been at the top for so long and discuss their positioning.

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