Positioning Lidl: Cheap paradise or the Hell?
The best in fruits and vegetables and, according to many, cheaper than Albert Heijn. Lidl's brand strategy is central in this podcast.
Lees meerPodcast.
70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Positioning Renault: New R5 model the future of the French brand?
In this podcast, we discuss Renault's new direction and whether it will restore some of the typical French brand's shine.
Lees meer
Crocs Positioning: will the most comfortable shoe be our downfall?
What is Crocs' positioning? The brand has been nearly bankrupt multiple times but is now celebrating success again. Why?
Lees meer
The scariest company in the world, yet an example: Positioning Chiquita
Narrow but hugely successful, the powerful brand Chiquita is synonymous with bananas for many people. How did they achieve that?
Lees meer
Louis Vuitton: waiting in line for a €25,000 bag – Podcast S2E3
Why do people still line up for this brand? And why is the owner of the LVMH group the richest person on earth?
Lees meer
LEGO: BOUWP*RNO for all ages: Podcast S2E2
How is it that LEGO is so successful and why do we see it everywhere? We discuss the secrets behind the success of this iconic brand
Lees meer
Spotify WINS the battle for your ears – Podcast S2E1
But what does the ARTIST earn from it? We dive into Spotify's positioning and discuss the future of the business model.
Lees meer
You deserve a €1,000 PERFUME! – Podcast EP21
Or will you earn a PERFUME worth €1,000? In this podcast, we dive into the story behind the major perfume brands such as Le Labo, Chanel, and Dior
Lees meer
No Escape from Virtual Reality – Podcast EP20
Positioning Meta revolves around the Metaverse, but is this really the future? Will we all be wearing such glasses soon? We discuss it.
Lees meer
Positioning Apple: Glory Days Over? – Podcast EP19
At Apple, real innovation seems to have been missing for years, but why does the brand remain so popular? We discuss the success of the positioning.
Lees meer
Influencer Special: from Scammers to World Improvers – Podcast EP17
Podcast Special on influencers and building your own personal brand: What can you learn from them and use for yourself?
Lees meer