Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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Podcast
Oat Milk: Elite Drink or Path to a Better World – Podcast EP6
After positioning cigarettes and the Royal Family, we dive deep into the world of milk alternatives such as Oatly.
Oat milk, is it an elitist drink or the path to a better world? First, we discuss the positioning of cigarettes and the Royal Family (inspired by the swimsuit controversy with the Countess influencer) but then dive deep into the world of milk alternatives.
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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.
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Positioning Cigarettes
Bob put it to the test: what is the positioning of cigarettes? During a visit to Albert Heijn, he looks for advice. Whether he gets it is another matter, and we discuss the positioning of what is increasingly becoming a forbidden product.
Positioning the Royal Family
What do you think about the whole ‘swimsuit controversy’? Our own Countess influencer puts the Royal Family on the map in her own unique way. Do we appreciate that? And do we appreciate the Royal Family at all? We discuss the value of the Royal Family for Dutch companies and what should happen with royals who do not adhere to the agreements.
Positioning Oatly Oat Milk
Oat milk is on the rise. The oat milk elite, for example, is a concept in Amsterdam, where you get sideways looks if you order cow’s milk in your coffee. But what do we think of oat milk and, even more importantly, what can we learn from Oatly’s positioning? We also look at brands like Alpro and the Vegan Cowboys to determine whether oat milk is a fad or ‘here to stay’.
Don’t be a Penguin
In ‘Don’t be a Penguin,’ Merkelijkheid founders Ties Morskate, Tal Gonen, and independent presenter Bob Morskate dive into the world of positioning. With more than twelve years of experience in this field, Ties and Tal see daily what goes wrong when companies and individuals try to position themselves in the market. In this video podcast series, they discuss compelling positioning cases of well-known companies worldwide and, based on these, draw lessons for the listeners. The episodes are a source of inspiration, knowledge, and entertainment, focusing especially on the dynamic between the three men, who surprise each other with new information about the companies they discuss but also challenge each other’s thinking and have fun. This is a podcast by Merkelijkheid.
Do you have a question about positioning or marketing? Or do you have a cool idea for our series? Contact us via dontbeapenguin@merkelijkheid.com and let us know.
