China storms the European car market with 150 new brands – Podcast EP4
In podcast 4, we discuss why Chinese car brands are storming the market right now and whether this poses a threat to the existing car brands.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Positioning Red Bull: Does Their Unique Strategy Still Hold? – Podcast EP3
We discuss Red Bull's positioning and whether the brand can maintain it now that the driving force behind it has disappeared.
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Positioning Zeeman: a potential global player – Podcast E2
What can you learn from Zeeman's positioning? In this podcast, we also discuss chocolate brand After Eight and CoolBlue.
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Positioning Shell reviewed in 1st podcast – Don’t be a Penguin
Why are we critical of Shell's positioning? In this podcast, we discuss what you can learn from Shell's positioning.
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