Positioning Crocs: will becoming the most comfortable shoe be our downfall?

Crocs, love ’em or hate ’em. What do you think? The positioning of Crocs is central in this podcast, and it really gets under Ties’ skin. Tal and Bob are enthusiastic, and a good discussion arises. But what can we objectively learn from the success of this plastic shoe? How do they manage to attract names like Justin Bieber, Balenciaga, and Post Malone?

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Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here:

Positioning Crocs

Crocs. Are you already wearing them? And do you dare to admit it, or do you only wear them indoors, as brand strategist Ties suggests?

This time we discuss a shoe brand that has been on the brink of collapse several times but is now rapidly paying off its debts. Crocs is doing better than ever, but we wonder how long this can continue. What does Crocs’ success depend on, and what can we learn from the marketing strategy the brand applies?

In this ‘Don’t be a penguin’ episode, we discuss the positioning of a very peculiar shoe. Tal and Ties stand firmly opposed and both defend their vision of Crocs’ future. Ties even made one of his famous ‘lists’ and Tal comes up with a very special marketing idea…

What do you think of our vision on this brand? And where do you think this brand will be in 5 years? Let us know and join the conversation about the positioning of Crocs!

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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