5 fun content ideas to start working on now

That blank page you’re looking at might be the biggest barrier to content marketing success. What are you going to do/write/create?! We’ve tackled that challenge many times and have often broken through that block. To help you, this month we’re sharing 5 ideas, topics, or directions for your next article or post as inspiration.

We’re curious what you make of it, will you share your latest online marketing campaign with us?

5 Content Ideas

1. Thought Leaders
Who are the 5 people you absolutely must follow in your market? Chances are you have a very different list than others in your market. Share your top 5 and explain why these people are so special. This also sparks reactions and with a bit of luck, you’ll discover another information source that actually belongs in your top 5. Win – win!

2. Behind the Scenes
Behind the scenes at McDonald’s Chicken Nugget factory might be nauseating, but who isn’t fascinated watching a diamond being cut? For your customers and target audience, one of your processes might be just as fascinating! Grab your phone, walk into production, and film the finishing of that special product. It doesn’t have to be top quality to give people a good idea of how things really work.

And who knows, we know a company where an intern made a video of a new machine and less than a month later an order for 10 units came in. Purely because of that video.

3. Definition / Jargon
What is second nature to you but sounds like gibberish to others? Which technical terms or jargon can you think of that your customers would actually like to understand? We do this regularly by discussing, for example, positioning, brand strategy, or positioning strategy. Not for every reader but definitely useful and often good for SEO.

4. Contest
Start a contest among your target audience or customers related to your product or service. For example, a scavenger hunt on your website or a mathematical or technical puzzle that only true specialists can solve. Sounds childish but who doesn’t enjoy a little competition? Beamery shares 17 successful contests aimed at recruitment and selection.

5. Look Back
Remember that article from two years ago that got so many responses? Write an update, do a reassessment, or look at the same topic from a different perspective. There’s a good chance the same people will read and respond again!

There’s something for everyone in this list, I think. We understand that not everything applies to your situation, company, or product but hopefully you gained some inspiration while reading these ideas. You can always check our list from last month, where you’ll find 10 content ideas reviewed. Do you have content ideas that we must share with our readers next month? Let us know.