Development of Engaging Content

Every day we happily keep all the balls in the air for our clients, but sometimes we forget to share what we create for them. A shame, because we work hard to develop compelling content. Recently, we have carried out fun (visual) projects for, among others, GS1, Dumaco, Audion Packaging, and Apex Dynamics. We are working on striking visual identities, imaginative branding videos, public space campaigns, and photography for online expressions. In this blog, we highlight a number of projects.

Films Alain Caron and Active Ants for Audion Packaging

For our client Audion Packaging, we create branding videos, among other things. We do this by letting influential people and companies speak who have purchased one of Audion’s machines to contribute to the daily operations of their business. Recently, we made a film in the restaurant of TV chef Alain Caron, Café Caron, where he tells us about his restaurant and Audion’s vacuum machine (see film below). We also filmed at the e-fulfilment warehouse Active Ants, where an Audion Speedpack packaging machine is in use.

Photography for Dumaco website and content marketing

Besides positioning, website, corporate identity, articles, online marketing, and much more, we also conducted a photoshoot at 4 locations focusing on Dumaco employees. These images have been used for various purposes.

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GS1 45 years: images and campaigns

In honor of the 45th anniversary of our client GS1, the global provider of product identification through EAN numbers and barcodes, we devised three campaigns:

  • Adopting a zebra at Artis. Like the barcode, a zebra’s pattern is unique;
  • Developing an online treasure hunt ‘Crack the barcode’ on the GS1 website. The first question is on the homepage and leads to various answers and questions spread across other pages. If you crack the barcode, you have a chance to visit Artis and admire and feed the GS1 zebra in its enclosure;
  • The mascot of GS1 is a flamingo because a best-selling product in the past 2 years has been the inflatable flamingo. We placed 45 inflatable flamingos in the pond in front of the company building. A fun gimmick that created a surreal image and attracted attention.

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Films for Apex Dynamics content strategy

Our client Apex Dynamics is the leading supplier in the Benelux of backlash-free gearboxes, racks, and pinions and sponsors various student teams and initiatives related to drive technology. Apex Dynamics believes in the future of technology and is happy to contribute.
There is a sponsorship with University Racing Eindhoven, a student team that developed an autonomous electric race car, and Team Rembrandts, a student team participating with a homemade robot in various competitions including the FIRST Robotics World Championships in Detroit. Also, there was Clean2Antarctica, an initiative where a vehicle made from waste plastic and powered by solar energy traveled to the South Pole. A new collaboration is between Apex Dynamics and Talaria, a project from TU Delft. We produce various films focusing on these collaborations and support.

Want to learn more about what we do and create? View our portfolio or contact us!