Positioning Action: Are you a fan of this bargain hunter?
Clutter, or a store where you regularly come across treasures. Opinions about Action are divided, we discuss why.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Positioning Nivea: is NIVEA as good as more expensive brands?
We dive into the world of skincare. Why do you pay less for a jar of NIVEA than for a jar of Estee Lauder?
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LinkedIn Advertising Benchmark 2025
Curious about the average CPM or CTR on LinkedIn? Read this and more in our updated LinkedIn Benchmark 2025.
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Regret your Dyson? Here’s why
In this episode, we dive into the positioning of Dyson. What is the positioning of the famous vacuum cleaner and hairdryer brand?
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The truth behind the Efteling: fairy tale or nightmare?!
In this episode, we dive into the world of the Efteling. We discuss the history and positioning.
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The truth about toothpaste: wasted money?!
In this episode, we dive into the world of the major toothpaste brands and how we are all influenced by the big companies behind them.
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Positioning Coca-Cola: everything you still DID NOT know
Do you know the dozens of ways Coca-Cola has influenced our society? This global brand has a remarkable history.
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Using long-tail keywords in your Google Ads campaigns
How can long-tail keywords help your business? Discover in this article how you can increase your visibility and conversions with long-tail keywords. Read more now!
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Will your diamond ring be worthless soon?
We dive into the role of the diamond in our society, the positioning of monopolist De Beers, and how we see the future of this stone.
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Dating apps: Your love is a business model
Are we tired of dating apps or experiencing a Tinder burnout, but how do we find love? We discuss the positioning of dating apps.
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Fast fashion, the hidden costs of cheap fashion
Zara's positioning revolves around making fashion accessible to everyone. But SHEIN and TEMU take it a step further.
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How You Are Exploited by Charities
Learn, laugh, and get angry about the bizarre world of charities. Featuring Oxfam Novib, Charity: Water, and the Dutch lotteries.
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