24 positioning examples of well-known brands and companies

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While you may come across our articles when searching for the positioning of a specific brand, what if you simply want to review many different positioning strategies? In this article, we provide an overview of all the positioning examples we’ve written about in recent years. Hopefully, this will assist you in positioning your brand!

Positionering voorbeelden per merk/organisatie

1. Starbucks Positioning
   Discussing the positioning of the world’s most famous coffee chain in light of the controversy surrounding the brand. We also pause to reflect on the establishment and future of the brand.
2. Albert Heijn vs. Jumbo Positioning
   They continually outdo each other, and Jumbo is gaining ground. If you believe the newspapers, that is, yet Albert Heijn has many more stores. Which positioning ranks #1?
3. KPN Positioning
   A brand that is constantly in flux: KPN. The promised results continue to elude, and we wonder if KPN’s positioning is accurate.
4. Red Bull Positioning
   Everyone knows this fantastic brand, whether you like the drink or not. But what 5 lessons do we learn from Red Bull’s positioning?
5. DSM Positioning
   DSM is also trying to position itself differently, but we wonder if it’s too late. Is a split inevitable?
6. Unilever Positioning
   Under the leadership of its CEO, Unilever completely overhauled itself from top to bottom, and success followed. What can you learn from that?
7. Rabobank Positioning
   Traditional banks have been struggling with their ‘distinctiveness’ or lack thereof for years. What about Rabobank’s positioning?
8. Siemens Positioning
   Siemens communicates as a storyteller in line with vision and strategy, without constantly putting itself at the forefront. How can you utilize this?
9. Mercedes-Benz Positioning
   Das besten oder nichts is a textbook example of positioning, but how is the well-known car brand doing nowadays?
10. Nike Positioning
    Marketing company Nike has successfully claimed certain values as its positioning. How did they do it?
11. Hema Positioning
    Hema is under heavy pressure and is trying everything, including health insurance. But does that actually fit their positioning?
12. Heineken Positioning
    Heineken lagged behind the competition for a long time. How did they turn the tide and build a successful positioning?
13. Positioning of consoles Sony en Microsoft
    Every few years, new gaming consoles are released, igniting the battle between manufacturers. This time: Sony vs. Microsoft.
14. Centraal Beheer Positioning
    Everyone knows Centraal Beheer, but how many people also know what you can buy there? How valuable is this positioning?
15. The Society Shop Positioning
    Does The Society Shop fall between two stools or can it truly distinguish itself from SuitSupply?
16. James Bond Positioning
    More famous than many brands, even James Bond has a positioning. And he’s struggling with it.
17. LEGO Positioning
    Perhaps the most famous toy is so simple that its position is frequently attacked. Can it withstand these parasites?
18. IKEA Positioning
    The first budget brand to attract the masses. And how! We share 5 lessons that you too can apply.
19. Café Royal en Nespresso Positioning
    Café Royal is practically hijacking Nespresso’s entire positioning and makes little effort to conceal it. That’s why they’re the Penguin of the Month.
20. CoolBlue Positioning
    Service with a smile is based on their focus and expertise, making the company highly regarded, but can the Coolblue strategy also be applied in, for example, the legal profession? We explain.
21. Apple Positioning
    Apple’s positioning, the company faces a dilemma: change course or continue to cash in at the expense of the original target audience?
22. Tesla Positioning
    Why is Tesla’s positioning a success? We outline the positioning and the influence of Elon Musk on this unique car company.
23. Positioning MediaMarkt: WOW or copy of CoolBlue?
    Will MediaMarkt’s new positioning make a difference, or is the (formerly) budget fighter simply copying the CoolBlue positioning?

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