Ebook Positioning: Become a Positioning Expert

This year your brand finally started to distance itself from the competition. Your unique selling point is so strong that it’s not even real competition. But why hasn’t it worked out yet? Why do you find in customer conversations that they don’t see the difference between your brand and the competition that clearly? Did you do something wrong?

No, you probably did everything right. You’re just missing a distinctive positioning.

Only marketing with a solid foundation – a positioning – ensures lasting distinctiveness in a competitive market. With a positioning, you know which marketing tools, message, and of course strategy best fit your brand. That way you can truly distance yourself from the competition.

E-book Positioning

For both beginners and advanced positioners, we have compiled an E-book Positioning. In one clear document, you will master the basics of positioning and can start working with your own positioning.

Introduction to Positioning

In the E-Book we discuss the following topics:

• Positioning, how does it actually work?
• Positioning in the market
• Positioning models
• Four types of positioning
• Checklist for a strong positioning
• Positioning research: mapping the competition in 5 steps
• 5 classic mistakes in positioning

In addition, we regularly publish new articles, case studies, and whitepapers on our blog about positioning.