5 content ideas for your business blog

All companies are convinced that it is important to be present in the market and actively share knowledge. Increasingly, companies also realize that online marketing plays an important role in this, but they have no idea how to actually achieve it. The foundation of an online (content) strategy starts with your own website and what you share on it. We often help companies with this, but we like to share the low-hanging fruit here. Therefore, a list of 5 concrete articles you could write, publish, and share today.

5 ideas for your business blog

The list – A list is one of the structures that appeals to us greatly. Our reading time is limited, and a list allows us to quickly determine whether we find a certain idea interesting. Moreover, it is easy for you to quickly come up with a list that is interesting for your contacts. For example: 3 ways to solve <market problem>. Or: 11 reasons why <our service> prevents <market problem>.

Case study – Which project or delivery from the past month has stuck with you? Or which project does your colleague keep talking about? Share this story as honestly as possible in no more than 350 words and share it with the market. This is valuable because it shows how you handle challenges, reveals the actual application of the product or service, and demonstrates expertise. Also, in the future, this article can generate leads because someone will undoubtedly encounter the same problem and, during a search, will end up directly at your organization.

Customer testimonial – Call an important customer or contact and ask what is mainly on their mind this month. This gives a customer or contact a valuable platform, confirms the value of the relationship, and simply creates engaging content. Additionally, it shows that you don’t only think about yourself!

Market vision – You are the expert in the market! That trade magazine probably makes all kinds of interesting statements, but the people who really determine what the market is about are the companies themselves. Step forward and name what you see as important challenges and/or opportunities, comment on a recent development, or respond to an article in a trade magazine you disagree with. You don’t become or remain a market leader if you never stand out from the crowd.

Share a mistake – This may seem illogical, but by acknowledging that things sometimes go wrong and then explaining how it was resolved, you show that you are ‘real’. Nobody ever tells the story of going to a store and buying a product that worked as expected, but everyone loves to tell and hear the story of how a problem was handled fantastically.

Of course, we hope that after reading this post you can get started right away, but at least we hope to have given you some inspiration.