3 ways to get more results from your social media success

For many, it is a kind of holy grail to be successful in Social Media. You have gathered hundreds of followers and every post is retweeted, shared, and liked. Every day you scour the web and other sources for interesting content to share, and weekly you write one or more articles. This steadily generates new contacts and followers, but you still wonder: when can I finally reap the rewards after all this sowing? In this article, we discuss 3 ways to get more out of your social media and online marketing success.

Content counts on social media

It’s all about authority, and often we only look at followers, shares, and likes as the absolute confirmation of this. But isn’t real authority something that only arises when people actively associate you with certain knowledge or products? It happens regularly, you read a strong article on social media, but a day later the conversation is: “I read such a good article about this, you would have found it interesting too. I’ll try to find the link again and send it to you.” No matter how good the article is, it hasn’t created an active association.

3 ways to get more results from social media:

1. Following up on first contact
   Find out who shared your article, where, and what they say about your content. Engage in conversation on their profile or platform. The simplest comparison is this: if a customer walks into your store, the first thing you do is greet her, then you look at what she is looking for and what you can do for her. The customer remembers a pleasant visit, good help, and a personal connection. On social media, it’s no different. Especially in B2B marketing, it pays off to build a personal bond with a potential customer as soon as possible.

2. From readers to subscribers
   Another reason you might be getting less result from your efforts is that people are not convinced of your authority after just one contact. By giving readers a choice between ‘contact now!’ and closing the page, you make it easier for them to give you another chance. Additionally, email is a very practical communication channel.

3. Personal offer
   Every person sees their own challenges, problems, and wishes as unique. If you see that a potential customer shares your article, they at least indicate they agree with you, but their reasons or thoughts are probably different from yours. This is a good reason for a first conversation in which you can compare experiences and see if there is also a personal connection. Or maybe when you look at their profile or website, you see a direct reason for a personal offer! Even if this offer is not 100% on target, it certainly shows that you take the contact seriously and have something concrete to offer.

Social Media functions just like a shop window as a showcase. Sometimes it directly brings in customers, but more often they need just a bit more attention or persuasion. Besides these 3, there are many other methods, and we are happy to tell you more about them.