SuitSupply Positioning: from price fighter to trendsetter – Podcast EP14

With a new SuitSupply campaign, it almost always hits the mark; controversy arises. From naked women to kissing men, founder Fokke de Jong always puts his finger on the sore spot. But why does he do this? What does it bring to his brand? We discuss it in this episode while enjoying the most expensive beer you can buy at Albert Heijn.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning Moersleutel: craft beer for a solid price

Tal brought the most expensive beer you can buy at Albert Heijn: beer from the brand Moersleutel. Challenged by their father, 3 brothers brew this beer together with the goal: engineering the best beer. The men discuss whether they succeed.

Positioning SuitSupply: from price fighter to trendsetter

Under the leadership of founder Fokke de Jong, SuitSupply grew from a price fighter to a company that challenges the entire market. Worldwide, the company now has 125 stores and the quality is compared to much more expensive brands. Why is the company so successful and what role do the provocative campaigns play?

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!